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Influencers Can Survive TikTok Ban—But Many Wouldn't Be Here Without It

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I am a Michigan-based writer who has contributed to more than four dozen magazines, newspapers and websites. I covered the Detroit bankruptcy for Reuters in 2014, and I currently cover international affairs for 19FortyFive and cybersecurity for ClearanceJobs.

Many TikTok users claim their very livelihoods could be impacted if the popular video-sharing app is banned in the United States. Rebuilding an audience, especially in an ever-fragmented market will be a challenge—and they argue it isn't as easy as going to another platform.

It is a story shared by actor/influencer Noah Jay Wood, who has more than 7.2 million followers, and says the app was unique in enabling him to reach the masses. Established influencers like Wood will be able to survive a TikTok ban, in part because he was active on competing platforms. It can be argued that all influencers should have"hedged their bets" by being on active on multiple services.

 

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