Generative AI is changing how people create and business is done, which has far-reaching impacts. Photography is no stranger to technological revolutions and has thus far always survived. However, the coming storm of AI feels different to many, including Adobe, a company that has been involved with digital imaging since its earliest days.
Tony Northrup, known best for the YouTube channel he and his wife, Chelsea Northrup, have run for years, shares similar sentiments. “The stock photography industry is going away,” Northrup claims. Stock agencies are eagerly hedging their bets, even if the AI tools they are increasingly embracing may poison the well for photographers. In some cases,to sell the images on their platforms, helping AI models inch ever closer to entirely replacing real photographers, at least in some domains.
“When artists say to me, ‘I hate generative AI, why are you even allowing it in any of your products?’ I’m like, ‘Because people are gonna go to illegitimate places and you’re going to end up getting paid nothing,'” Belsky remarks, teetering on the edge of false equivalency.Although stock photography companies continue to say that customers still want real photos, they do so with their hands digging around the AI honey pot, searching for a new way to make money.
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