Ford is launching a new training platform for its franchised dealers on Wednesday that uses artificial intelligence for employee evaluations and emulates Netflix and YouTube interfaces.
"This will help make sure that we're actually creating a training that can be most impactful and is actually going to drive in a measurable way the skills of the individual employees," Abby Vietor, global director of dealer training and productivity, said during a media briefing. "This is data that we've not had to date. So, this is a rich area for us."Web Services, will oversee Ford University.
Ford University also includes more traditional, print-based training resources, company officials said. But word-based training will be phased out and replaced with a mix of modules, including "AI supported missions, video and learning tools," according to Ford.The new training heavily relies on videos rather than written words for employee education as well as "gamification," or game-like learning, to assist in engagement and retention.