Evercore convinced Apple’s 'measured approach' to AI will reap rewards

Evercore ISI analysts said Wednesday that investors have been “struggling to understand” Apple’s AI strategy, especially when compared to competitors who have been more openly aggressive about their AI ambitions and investments.

“We think AAPL has a solid AI strategy that centers around deploying AI on the edge, the goal of this for AAPL is to make the user experience better and the ecosystem stickier, while triggering an iPhone super cycle down the road,” analysts said in a note. Evercore highlights that the tech giant has been increasingly transparent about its AI strategy through various white papers, which detail the company’s technological advancements and deployment strategies, particularly at the edge.

Moreover, the company is likely to enable developers to build and run their AI models directly on iPhones while it partners with other tech giants, such as Google , which we think could drive the next iPhone super cycle,” analysts wrote.

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Source: CNBC - 🏆 12. / 72 Read more »