Luxury AV brand Loewe has revealed that it has established its own OLED TV manufacturing line at its headquarters in Kronach, Germany. This would stand as an impressive achievement for any TV brand, but it counts as a huge statement of intent from what has been until now a relatively niche brand not widely known outside its homeland .
Second, it shows an exceptional level of co-operation and trust between Loewe and its LG Display OLED panel provider, which wouldn’t exclusively supply Loewe with open cell OLED resources if it didn’t have full confidence in the quality of Loewe’s new production line facilities.
The Kronach facility where almost every aspect of potentially radically designed new Loewe TVs can now be created hosts only around 200 employees, enabling Loewe to create a workforce where everyone is dedicated to delivering the sort of premium quality, richly featured and elegant looking products that the brand depends on to stand out from the AV crowd.