Getir is hightailing it out of everywhere but Turkey. On Monday, the “instant delivery” startup said it would exit the US, UK, Germany and the Netherlands to serve its Turkish home market exclusively.Getir's business model, distinct from traditional shopping services like Instacart , involves establishing micro-fulfillment centers in urban areas that carry groceries and household essentials. This often lets them fulfill orders within minutes — hence the “instant delivery” moniker.
in a statement. The startup said the markets it’s exiting made up about seven percent of its revenues. Even as it slashes jobs and hits the undo button on its global expansion, Getir has secured funding to focus on Turkey. Mubadala and G Squared are reportedly among those financing the Turkish-only pivot.