Celebrity housewife Mrs Hinch's Procter and Gamble deal shines spotlight on 'confusing' rules for influencer

📆 4/6/2019 8:30 AM
📰 The Telegraph

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Authorities responsible for ensuring 'influencers' mark posts as “adverts” if they have a “commercial relationship” with a manufacturer face an arduous task to police the digital sphere.

As a domestic goddess, Mrs Hinch’s online cleaning tips have attracted more than two million followers to become a uniquely British internet phenomenon.

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