Apple reportedly courting OpenAI to develop AI features for iPhone

Apple is reportedly on the hunt for a big tech partner to help shore up its flagging artificial intelligence offerings, with a specific focus on bringing th iPhone’s capabilities up to speed.The Cupertino company’s AI ambitions appear to have fizzled over the past few years.

Arguably, the shift from internal development to external partnerships was signalled in May of 2022 when Ian Goodfellow, often referred to as the “GANfather” for hisWhile this signals a continuing dedication to AI and machine learning, it’s unlikely that any of the released models could be considered competitive with available closed models such as OpenAI’s ChatGPT and Google’s Gemini.

The WWDC event is the typical showcase for the company’s biggest and most impactful products and, so far, 2024 has been a relatively quiet year for Apple. Meanwhile, the company’s largest competitor, Microsoft, has had a metaphorical liscene to print money ever since it partnered up with AI sector leader OpenAI. As of current, Microsoft has a commandingas the world’s most valuable company by market capitalization with a total value of $3.019 trillion against Apple’s second place score of $2.614 trillion.Franklin Templeton lists Ethereum ETF on DTCC

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