Over 100 members of the AI industry are rallying against the bill, but some say it's necessary to build trust., viewers noticed something peculiar. Photos of the titular Jennifer Pan appeared deformed; her fingers blended into one another, her teeth were strangely elongated, her dress looked painted on.seeks to require that AI-generated content like images, videos and audio be clearly marked as synthetic beginning in 2026.
The effort has received major pushback from the AI industry, however. More than 100 members of Colorado's AI and technology industries signed ato Rodriguez opposing the measure, arguing that it would be overburdensome and cause businesses that rely on AI to leave the state. "If we make every small business have to think about every single thing they output or every single way they use , I just think people won't use it," he said."Our ability to experiment with these technologies is critical."
However, not everyone in the AI industry is against the measure. Beth Rudden, CEO of conversational technology firm Bast AI, testified in support of the bill during Wednesday's committee hearing.