AI fast becoming reality for corporate South Africa

While businesses in South Africa are still adapting to GenAI and it will take some time for this emerging tech to go mainstream, research shows that many companies have started their journey.

Goldstuck said even if organisations simply experiment with the technology and ‘start small’, they should start. 67% of respondents use the technology for product research, 54% for market research, and 53% for marketing content. Rashika Ramlal, public sector country leader at Amazon Web Services South Africa, said when decision makers consider what their AI strategy should be, there is a lot of fear and uncertainty because AI is the most transformational technology of our generation.

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