DVT, a global custom software development and data engineering company, recently hosted Valerie Waterschoot, Enterprise Account Executive at Algolia, a global API-First AI Search platform, as the guest speaker for a DVT Insights Webinar.
Waterschoot emphasised the importance of integrating AI to improve the speed and accuracy of search results, which are critical in driving user engagement and conversion rates. “Algolia's AI Search delivers results in milliseconds, which is vital in a world where even a small delay can lead to significant drop-offs in customer satisfaction and sales.”
The webinar further explored the benefits of personalisation, with Waterschoot stating: “Personalisation isn't just about marketing; it's about creating an individualised shopping experience that increases the likelihood of conversion by showing customers exactly what they want and when they want it.”