The blending of online betting with in-person events, and the embrace of esports and the LAN party, could help Rivalry stand out from the pack in Ontario, the only province in Canada with a competitive market for online sports wagering and iGaming.In simpler times, a young athlete — a high school football star, say — could dream of opening a newspaper and seeing their name in bold print in the sports section, as a local columnist predicted their team beating their crosstown rivals.
The players who participated in the event were good enough and competitive enough in Counter-Strike — a massively popular first-person shooter game that has been around for more than 20 years — that Rivalry was able to hand enough data over to“All these teams, when they're not playing, I can see them on their phone on Rivalry just checking the odds,” Rivalry CEO Steven Salz said in a recent interview with Covers. “And they're just laughing with each other and loving it.
The blending of online betting with in-person events, and the embrace of esports and the LAN party, could help Rivalry stand out from the pack for, the only province in Canada with a competitive market for online wagering and iGaming. There are nearly 50 authorized operators and more than 70 iGaming sites active in Ontario’s market, Rivalry included, so unless you’ve got a massive marketing budget, attracting new users can take a bit of creative thinking.
Sports, however, remains a big part of the game plan for Rivalry going forward. Not every potential customer is looking for slots, at least not at first,
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