personalized AI agentIf artificial intelligence-supported chatbots begin to dominate people's attention, communicators and marketers will seek to influence the chatbots' conversations.Because consumers, employees and investors are increasingly relying on large language models — like ChatGPT or Google's Gemini — to answer questions or give recommendations, brands are increasingly concerned with how these tools are representing them.
For example, financial firms do not want LLMs to associate them with terminology like "ESG" or "woke" during an election year,When fielding inquiries about businesses, events or historical figures, LLM's responses come with higher stakes given the potential for bias or misinformation, digital marketing strategist Chris Gee told Axios.