Chipotle is using AI to better understand customer habits: CFO

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Chipotle News

Chipotle CFO Jack Hartung,Financial Firms,Food Chain

Shares of Chipotle (CMG) are rising as the fast-casual food chain posted its first-quarter earnings, revealing same-store sales jumped 7% year-over-year. In ...

. In addition, multiple financial firms have raised their price targets over the success of the company. Is there more to the secret sauce of Chipotle's success?"We're starting to experiment with gathering customer data, gathering what are the visit habits, what are the buying habits when they do visit," Hartung elaborates on the chain's implementation of artificial intelligence.

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