Toyota and Nissan pair up with Tencent and Baidu to highlight importance of AI for car makers

will pair up with China’s Tencent while Nissan will team up with Baidu, the companies said on Thursday, cross-border partnerships that highlight the importance of artificial intelligence for car makers.

Both Tencent, a gaming and social media giant and Baidu, China’s leading search engine, have been leaders in the country’s generative AI race. Nissan said it and Baidu had signed a memorandum of understanding to carry out research on AI and so-called “smart cars.” Nissan will use Baidu’s generative AI on its platform to study the feasibility of future tech development, it said.The partnerships also show how competitive China has become for automakers, even globe-spanning giants such as Toyota.

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