The intersection of data science, engineering and AI is reshaping the global tech landscape, with LATAM emerging as a pivotal player. As a Latina tech leader, my journey growing up in Medellin, Colombia, to building a 5X Inc. 5000 company in the US, underscores LATAM’s untapped potential to fulfill Corporate America’s Digital, Data and AI ambitions, particularly under the constraints of limited talent and mandate to do More with Less.
Nearshoring refers to the strategic practice of outsourcing services to neighboring or nearby countries, typically to access high-caliber tech skills, leverage geographical proximity, cultural affinity, time zone similarities and cost efficiencies. This approach allows businesses to collaborate more closely and effectively with their partners, enhancing communication, agility and alignment on projects.
The rich academic tradition of Argentina has been instrumental in producing some of the most analytical and creative tech minds, especially in the realm of Data and AI. The country’s profound technical expertise offers a cornerstone for scalable and cost-effective development of complex projects that require out-of-the-box thinking.
As a Latina entrepreneur and tech leader with roots in Colombia, my journey from cultivating an IT career in the US to founding my company with just $5,000 over a decade ago, culminating in becoming a top 3% Latina-owned firm in the US, has been fueled by a vision: to integrate LATAM’s exceptional talent into the global tech narrative, while we give other women and Latinos in underserved communities the chance I had to become a Software Engineer.
In leveraging LATAM’s nearshoring advantage, we’re not just executing a strategy to do more with less; we’re fulfilling an imperative to foster a more inclusive and sustainable technological future. This vision goes beyond business—it’s about shaping an industry that reflects the diverse perspectives of our global community, and shaping a world where technology and AI truly benefit all.
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