Tesla slashes price for Full Self-Driving software

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Tesla announced that it will cut the price for its Full Self-Driving software by one-third from $12,000 to $8,000 as it looks to boost customer demand amid a difficult quarter.

Electric vehicle-maker Tesla announced Saturday that it cut the price of its Full Self-Driving driver assistant software by one-third as the company reaffirmed its commitment to self-driving technology. The change slashes the price for FSD software to $8,000 from $12,000 for U.S. customers. Tesla CEO Elon Musk believes the technology will eventually become a major source of revenue for Tesla, the world's most valuable automaker.

Tesla calls its driver assistant features Autopilot or FSD but says they don't make the vehicles autonomous, and they require active driver supervision. The price cuts for FSD come after Tesla's first quarter delivery figures came up short of Wall Street analysts' expectations, declining for the first time in four years.

Over the years, we have grown rapidly with multiple factories scaling around the globe. With this rapid growth, there has been a duplication of roles and job functions in certain areas. We believe it is extremely important to look at every aspect of the Company for cost reduction and increasing productivity.

 

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