"You make yourselves out to be paragons of cool and champions of indie film, then you go and do a loser thing like use AI, which is built on stolen art?""You make yourselves out to be paragons of cool and champions of indie film, then you go and do a loser thing like use AI, which is built on stolen art?"Alex Garland's drama-saddled "Civil War" has already caused its fair share of online outrage, from audiences scratching their heads at certain plot elements...
Now there's a new front to the discourse battles on the buzzy A24 flick: its use of AI-generated art for posters promoting the film,reports that the images — one of which shows soldiers and military vehicles in Manhattan's Washington Square Park — aren't depicted in the movie but instead are AI-generated, drawing heat from the online peanut gallery.reports one Instagram user commenting on the images. "I don’t understand this campaign.
Comments have continued to blast A24's use of AI art, with one Instagram user seething that "ai generated posters coming from a24 was not in my 2024 bingo card. incredibly disappointing."reported that a source close to the film said the posters were meant to imagine the landmarks in the movie's setting.
The icy reception to the posters doesn't appear to have made a dent on the movie's overall appeal — it's making aBut the use of AI does show a certain hypocrisy: come and pay to see our movie, A24 seems to be saying, but we're going to use AI-generated art, built on work taken without permission from artists and photographers who haven't been compensated., why in the everliving FUCK are using AI in your Civil War advertisements.
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