TikTok Live is helping some indie games find a larger audience

When Konrad Pawlikowski finished making his lighthearted horror game, he committed a cardinal sin of game development: He didn’t market it. But as an indie developer who makes games in his spare time, he didn’t think he needed to. Please Stop Crying, a first-person fatherhood simulator, was a passion project. He worked on it while he was juggling parenting his infant daughter and working his full-time job making interactive learning modules for an oil and gas company.

Sam Clark, known to his followers at @SammyC_TV, said he has seen more engagement streaming on TikTok than he has had on Twitch. “I think it can be attributed to these indie games,” he said. “They basically kind of helped me explode a little bit.” Clark said many of his 24,000 followers tune in specifically for his streams playing Fruit Mountain, a game that requires players to toss fruits on a plate and combine them with other fruits.

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