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Report criticizes Apple, Google, TikTok, and other tech giants for lack of sufficient ad transparency

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Izzy, a tech enthusiast and a key part of the PhoneArena team, specializes in delivering the latest mobile tech news and finding the best tech deals. Her interests extend to cybersecurity, phone design innovations, and camera capabilities.

The 'free internet' lives off of ads. But, of course, spying on your info to get you a nice relatable ad breaks at least some privacy boundaries. So, people started demanding ad transparency . However, now it seems the ad transparency we got isn't... that transparent.that every tech giant has failed to provide crucial ad transparency tools to its users. This could bring disinformation and even manipulation.

The research was carried out between December 2023 and January 2024 and evaluated the transparency tools of each company using over 20 parameters . Apple, LinkedIn, and TikTok were moderately better rated. But still, didn't fit the criteria completely. Apple got praise for the accessibility of its API but was criticized that the data was only available in English.Transparency API should provide access to paid political ads and issue-based ads without restrictions

 

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