Most businesses have an online presence nowadays, and a brand’s reputation can make or break its success. With the proliferation of online platforms, understanding users’ sentiments and opinions about a brand has become very important. I will show you how you can create an automated pipeline that listens to your brand on social media and performs advanced sentiment analysis on it thanks to modern generative models like GPT-4, LLaMA 2, or Mixtral.
io allows you to define specific keywords that you want to monitor on platforms like Reddit, Linkedin, X , Hacker News… and then get an alert once a keyword is detected in a post or a comment. In this example, as we perform brand monitoring, we want to track keywords like our company name, our product name, and our domain name. In other scenarios, we might also be interested in monitoring our competitors or tracking specific concepts that we are interested in.