WhatsApp’s Meta AI feature rolls out in South Africa — Features and privacy protection explained

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Meta Platforms caused confusion and concern when it started rolling out its built-in AI tool for WhatsApp in South Africa last week.

Meta Platforms started rolling out its built-in artificial intelligence assistant for WhatsApp in South Africa last week, exposing many more people to text-to-image generation and AI-powered online search features.

“We want people interested in trying out this experimental technology to know some basics and what to expect,” the company said.The core capability of the new tool is AI chats, which will respond to users’ questions about a wide range of topics, similar to a search engine. Below are some of the images we generated using this feature. The phrases used for each image are in the caption below.

Meta Platforms has previously been criticised for mishandling users’ personal data to improve its products and increase revenue.Meta Platforms has provided details on how the Meta AI tool protects user privacy in theIt explains the “most important thing” is that users’ personal messages with friends and family are off-limits to the AI.

In addition, using the Meta AI Chat will not link your WhatsApp account information on Facebook, Instagram, or any other apps provided by Meta.Some users might be concerned that searching for a sensitive personal keyword or media file in their own chats might share this information with the Meta AI, as Meta is promoting the AI-powered tool in the regular search function of the app.

 

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