Race for AI isn't zero-sum, says Amazon cloud boss

This illustration photograph taken in Helsinki on June 12, 2023, shows an AI logo blended with four fake Twitter accounts bearing profile pictures apparently generated by Artificial Intelligence softwareSAN FRANCISCO, United States —

He cited the capabilities of various AI models available on the AWS Bedrock platform, such as Meta's Llama and Claude from Anthropic, as well as some from Mistral in France and Amazon's own Titan brand.And cloud computing companies, which have massive computing power, troves of data and AI expertise, now host generative AI models. They are in a prime position to capitalize on the new technology -- but they have a lot to lose if they don't cough up the latest innovations.

Microsoft and Google compete with their in-house, AI-infused digital assistants to help with creating content -- emails, presentations, ads -- and applications . The Seattle firm has long had thousands of people working on the technology and has pivoted some of them to the new frontier of generative AI, Selipsky said.

Most notably, Amazon has invested $4 billion in Anthropic, an OpenAI rival that is also backed by Google. The start-up will use AWS and its Trainium chips to build AI models and help "improve our technology," said Selipsky, Airlines and other industries are already using generative AI to power chatbots that interact with customers.

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