as the key drivers for its beauty division’s growth last year. Like many of its competitors, lackluster sales in China continued to weigh on business; the weight of Asia in the division’s sales shrank for the fourth consecutive year, down from 45% in 2020 to just 33% last year.sales performance was “remarkable,” the company said, and it reinforced its leading position in Europe, Japan and the Middle East while posting strong gains in Southeast Asia, the U.S. and South Korea.
Other CSR initiatives included a collaboration between Dior and WWF to help preserve and restore biodiversity over 15,000 hectares in France and North America, and the expansion of Guerlain’s Women for Bees program in Mexico and Rwanda in partnership with UNESCO and local NGOs.as chairman and chief executive officer of the Perfumes and Cosmetics division last March, and a subsequent shakeup at the head of its top brands, there were further executive moves at.
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