Fortune Mgwili-Sibanda, TikTok's Head of Public Policy and Government Relations for Sub-Saharan Africa, has emphasized TikTok's role in the country's creative economy and its commitment to safety.
"TikTok is committed to being a responsible and positive force in the lives of our user community in Kenya. As a global platform, our mission is a simple one 'She noted that Kenya is a youthful nation with over 80% of its population aged 35 and below, facing youth unemployment challenges, and TikTok aims to partner with the Kenyan government to empower young people through technology for sustainable livelihoods.
TikTok is heavily invested in supporting creators in Africa, particularly in Sub-Saharan Africa, through initiatives like the Africa Creator Hub and LevelUpAfrica program, aimed at nurturing and upskilling talent. TikTok believes in the potential of the creative economy in Kenya, supporting initiatives like the Talanta Hela project and partnering with Yunus Social Business to invest in social enterprises.