Adobe Inc. has begun to procure videos to build its artificial intelligence text-to-video generator, trying to catch up to competitors after OpenAI demonstrated a similar technology.
Still, OpenAI’s demonstration of its video-generation model Sora reignited fears among investors that the longtime creative software leader could be disrupted by the new technology. The company also wants video of people “interacting with objects” such as smartphones or fitness equipment.Pay for the submission works out, on average, to about $2.62 per minute of submitted video, although it could be as much as about $7.25 per minute.
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