Shopsense AI Elevates Retail Media With a Shoppable CMT Music Awards Experience

This past weekend, during the CMT Music Award red carpet pre-show coverage, consumers were able to mobile shop using a platform from Shopsense AI. The AI-poweredmedia platform was launched in partnership with Paramount Global. The CMT Music Awards aired on CBS and Paramount+ after the red carpet coverage.

Viewers of the red carpet coverage were able to visit shopcmtawards.com to shop and purchase products from a curated collection of looks that were inspired by the coverage.

Glenn Fishback, chief executive officer and cofounder of Shopsense AI, said with many consumers scrolling on their phones while they watch TV on a bigger screen, “content publishers like Paramount have been looking for ways to activate a frictionless, personalized and convenient second-screen shopping experience for their viewers.”

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