It remains to be seen whether Google introduces charges for its artificial intelligence products and, if it does, whether the other emerging giants of the technology follow its lead. Perhaps every question will cost a few cents. We might have to pay extra for longer, more detailed answers. Or there could be a monthly subscription option, covering everything you might possibly want to know.
Google’s owner Alphabet is weighing up whether to put its AI-powered search features behind a paywall.It could turn out to be the biggest change of strategy in the company’s 25-year history.
This is a tough decision for Google. After all, giving stuff away for nothing has worked out brilliantly for the company. It has built a business worth a staggering $US1.8 trillion . Its advertising revenues are $US175 billion a year, mostly from its search engine and other related products. It has been a winning formula, and it will be very difficult for it to change now.Against that, however, AI poses two major challenges.
The catch was that it all had to be funded by advertising. Over time, search became more and more useless as the answers to any question were dominated by sponsored results. Mail systems were cluttered up by messages from companies, and maps were dominated by nudges towards one shop or another. Meanwhile, everything we said on social media was bundled up and sold as a commodity to be traded by marketers.
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