Roku's Patent Application Describes Showing Ads When Users Pause Third-Party Hardware and Software

As a company that wants to make money, Roku wants you to watch as many ads as possible. That’s not currently possible when you exit Roku’s streaming player and do something like play a game on the Nintendo Switch or watch a show on your Apple TV. But if the company gets its way, this may cease to be a problem one day, at least for people who use Roku TVs.

Roku describes its idea in a patent application, which largely flew under the radar when it was filed in November, and was recently spotted by the streaming newsletter Lowpass. In the application, Roku describes a system that’s able to detect when users pause third-party hardware and software and show them ads during that time. According to the company, its new system works via an HDMI connection. This suggests that it’s designed to target users who play video games or watch content from other streaming services on their Roku TVs

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