Facebook parent Meta overhauls rules on deepfakes, other altered media

announced major changes to its policies on digitally created and altered media on Friday, ahead of U.S. elections poised to test its ability to police deceptive content generated by new artificial intelligence technologies.

Bickert said Meta would also apply separate and more prominent labels to digitally altered media that poses a “particularly high risk of materially deceiving the public on a matter of importance,” regardless of whether the content was created using AI or other tools. Meta previously announced a scheme to detect images made using other companies’ generative AI tools using invisible markers built into the files, but did not give a start date at the time.

In February, Meta’s oversight board called the company’s existing rules on manipulated media “incoherent” after reviewing a video of U.S. President Joe Biden posted on Facebook last year that altered real footage to wrongfully suggest he had behaved inappropriately.

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