We've been hearing a lot about how generative AI is revolutionising creative work, while potentially putting jobs in danger, but it seems that brands themselves are growing wary. While advertising agencies are reportedly keen to embrace the technology, some of their clients are not so convinced.
Those cases and others have shown that use of AI imagery can harm a brand's image. Meanwhile, companies are also concerned that using AI could contaminate their output with another brand's imprint and also that their own intellectual property could be used to train AI models.A problem they face is detecting it. Big brands don't tend to produce their own advertising assets in-house.
The Association of National Advertisers has itself recommended that brands include clauses on AI. All in all, it seems we've quickly come a long way from when brands were happily using 'AI' as a selling point.
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