How the SKIMS Campaign Became Iconic

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Sabrina Carpenter’s editorial shoot with SKIMS marks a clear intention toward a magazine-style editorial. It’s evocative of the kind of thing PAPER Magazine would put out for their Break The Internet issues.

. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Googlehave just about become a status symbol. It’s as if Kim Kardashian tapping you to wear a lacy teddy or a fitted black tank top is a public acknowledgement that you’re a real somebody.just went live, and it’s one of the brand’s most creative editorial photoshoots yet.

https://www.youtube.com/watch?v=_ORVNlf8HEk?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent&w=650&h=366%5DThe vision is so clear on this campaign. The 2023 Holiday campaign featured Kim in a vintage après ski print catalogue. The photos were done by Nadia Lee Cohen.The swim campaign launched in February 2024 in preparation for spring.

 

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