Today, I’m talking to Intuit Mailchimp CEO Rania Succar, who took over as CEO in 2022 after a pretty rough patch in the company’s history. See, Mailchimp was founded in 2001. It was a startup that learned a lot of lessons from that first dotcom boom and bust, and it managed to stay both successful and fully independent for 20 years.
I think as the algorithmic media gets unpredictable and expensive, email seems consistent and stable and predictable. I look at it from my perspective of somebody in the media and say, “Okay, there is Substack and Ghost and Beehiv and all these things that are growing. That’s where the action in media is.” And Mailchimp is walking away from that. You all shut down TinyLetter. You used to be in that space, and you aren’t.
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