Artificial Intelligence in global healthcare is growing rapidly. From $20.7 billion in 2023 it is forecast to rise to almost into clinical settings and the speed at which the sector has been consolidating has raised concerns about the processing and protecting of personal consumer data. As Federal Trade Commission Chair Lina KhanIn less than a decade, medical technology has evolved from paper-based records to electronic health records and now, AI tools.
Year 2022 for the Pacific region—shared four tips on data integrity and privacy that retailers jumping into healthcare might find useful.Cybersecurity risks are introduced when information is shared, making AI’s insatiable need for data a significant challenge. Whereas in retail, personal data such as credit cards or bank details can be replaced, personal healthcare information is forever.such as ChatGPT which draw from public data sets.
Some questions the CEO asks before implementing AI are: Is it secure to implement whatever AI tool we are looking at? What data clearance will it have? What are the guardrails in place? Are we adhering to the proper privacy regulations and ethical guidelines set out by regulators? From assisting in accurate diagnoses to identifying personalized treatment options, AI is augmenting the expertise of medical experts to help deliver increasingly targeted consumer care that is more personalized and efficient.When patients share their most sensitive information, trust is critical. They must be confident the information will remain protected. Shahbazi commented: “We are accountable for data privacy, and we take this responsibility very seriously.