Rebranding as “Voltswagen.” Shutting down Trader Joe’s. Emailing confirmation of a $750 food delivery.
As April 1 approaches, consumers would be wise to extend even more skepticism, with experts saying artificial intelligence ramps up the potential for high-tech promotional ploys. Whether through generative text-to-video tools that conjure rich scenes from dashed-off instructions or chatbots that serve up endless ad ideas on command, AI raises new questions of authenticity and could make distinguishing between jokes, facts and deepfakes even harder.
On April 1, 2019, Google announced it had figured out how to communicate with tulips in their own language, “Tulipish.” It offered translation between the perennial's petals and dozens of human dialects, citing “great advancements in artificial intelligence.” The video closed off by noting that Google Tulip would only be available that day, leaving few in doubt about the joke.
Now, the ready accessibility and low user cost of many AI tools opens the door to more companies deploying the technology — including for April Fools' fun that might go sideways. “I hope they declare or they give some information in their content that the seed idea or the seed content was created by a generative AI tool,” he said.
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