Generative AI had a powerful year in 2023 between the release of GPT-4 and the"Magnificent Seven" tech stocks representingand misinformation have painted a target on GenAI’s back, leaving governments around the world no choice but to step in and begin developing necessary guardrails.
Companies already harnessing the power of GenAI shouldn’t wait for the green light while government organizations discuss back and forth to pass legislation. Instead, they should be taking action now to avoid running the risk of violating any upcoming legal parameters while also staying ahead of competitors down the line.
To avoid these pitfalls, businesses can go beyond the simple labels and stay ahead of the legislative curve by adopting a more active role on the front line alongside AI systems and users. But if AI is supposed to reduce human effort, doesn’t a hands-on approach contradict the nature of its incorporation in the first place?Content moderation presents itself as a critical success factor in AI’s implementation, no matter what form it takes.
Take your average online dating platform, for example: If their profile recommendation algorithm develops a bias during the machine learning process so that it begins prioritizing one demographic over another marginalized one, the platform can fall into dire legal hot water.