How a Windows shake-up could position Microsoft to capitalize on AI PCs

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Splitting up Windows and Surface didn’t work out well. So now Microsoft has a new Windows and Surface leader in a shake-up of its Windows and AI teams.

After Windows and Surface chief Panos Panay departed Microsoft last year, the software giant quickly split his two divisions into two different teams. It was a move designed to push Windows engineers to focus on more web and AI features under Mikhail Parakhin, who was previously responsible for Bing and ads. It didn’t work out. Six months after that shake-up, Windows and Surface are back together under a new leader, following frustrations from the very top of Microsoft.

I’m personally hoping that Microsoft ends these tactics and focuses on making Microsoft Edge a better browser for consumers instead of tricking them into using it. That will now be down to Microsoft AI CEO Mustafa Suleyman, as his team will continue to handle the company’s consumer-facing AI products like Copilot, Bing, and Edge. Windows and Surface returning under one leader should hopefully bring some much-needed clarity to Microsoft’s AI efforts for Windows, too.

 

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