Tesla has launched a series of initiatives over the past week designed to promote its Full Self-Driving software — the effort could help increase adoption and improve the software in the long term.
The billionaire also sent a companywide email on Monday morning telling staff to take customers on a"short test ride" using the carmaker's latest FSD software at delivery and after service visits, according to two emails viewed by Business Insider.All current Tesla models come with the carmaker's Autopilot driver-assist program. But Tesla owners can also buy the company's FSD beta feature as an add-on either at a $12,000 flat rate or as a $199 monthly subscription.
"There is financial incentive in mandating a demo of FSD upon delivery. But the strategic considerations are probably paramount. A happy FSD user will exhort friends and family to buy Tesla," Brett Winton, director of research at ARK Invest, wrote in a post on X that Musk responded to saying"Absolutely.