GenAI: Deploying A Disruptive Technology Without Being Disrupted

, revolutionizing efficient revenue growth through the power of AI and insights to uncover buyers in market.In the dynamic landscape of technology, the emergence of generative AI has marked a pivotal shift. According to, the GenAI market will grow to $1.3 trillion over the next 10 years, up from just $40 billion in 2022. For businesses not inherently AI-first, I believe the strategic integration of GenAI into product offerings is an opportunity to remain competitive.

Another key to getting it right for the customer is mastering the art of the prompt. This requires a thoughtful approach to prompt engineering—defining the right queries and commands for the AI through a user-first lens. Many companies make the mistake of assigning that responsibility to the engineering team. For the most customer-friendly results, though, prompt engineering should be led by someone close to the end user, such as a product manager.

The concept of using GenAI to validate the output of another GenAI system is an emerging practice in the field of AI and technology. This layered approach not only enhances the reliability of the AI systems but also ensures adherence to company policies and industry standards.This system is responsible for generating the initial output. It could be anything from creating written content, generating code or producing predictive analytics.

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Why Adopting GenAI Is So DifficultMore than a year after the launch of ChatGPT, companies are still facing the same question when they first considered the technology: How do they actually go about putting it into business use? Many companies have simply discovered that generative AI tools like LLMs, while impressive, aren’t plug and play.
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How Can Business Leaders Take The Wheel On GenAI Innovation In 2024?Cofounder and CEO of Adverity. Read Alexander Igelsböck's full executive profile here.
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How People Are Really Using GenAIThere are many use cases for generative AI, spanning a vast number of areas of domestic and work life. Looking through thousands of comments on sites such as Reddit and Quora, the author’s team found that the use of this technology is as wide-ranging as the problems we encounter in our lives.
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The Key Missing Ingredient In GenAI Transformation Of Customer EngagementAshu Roy is the CEO of eGain Corporation. eGain’s AI knowledge platform automates digital-first, omnichannel customer engagement. Read Ashu Roy's full executive profile here.
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