Marina replaced her staff with AI. This is how it's disrupting everyday Australian jobs

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Some Australians are replacing staff with artificial intelligence (AI) programs. But an AI expert says the future of employment is more about job changes than job losses or gains.

SBS On Demand. Small business owner Marina Pullin has recently made the tough decision to replace staff with an artificial intelligence program. “We had three marketing roles scheduled as we came out of COVID and we started to expand,” said the managing director of Jungal, a network of freelancing professionals. One role, the marketing lead, had been staffed, while two junior roles were yet to be filled.

“The jobs that are being done by AI today are the robotic jobs that humans should probably never have done in the first place." A report by investment bank Goldman Sachs estimates AI could replace the equivalent of 300 million full-time jobs, which would amount to a quarter of work tasks in the US and Europe.

 

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