There are increasing Fintechs adopting Artificial Intelligence (AI) technologies for content creation in Nigeria, a report by Africa Fintech Summit (AFTS) has revealed. The report tagged: “Nigeria Fintech Marketing Outlook 2024” sheds light on the current state and future direction of marketing strategies within the nation’s booming fintech industry.
According to the report, generative AI adoption are on the rise as it reveals that 29 per cent of surveyed fintech companies have already adopted Generative AI for content creation, showcasing a willingness to explore innovative marketing tools. This report, co-authored by Charles Anijekwu and Jeremiah Ajayi, equips Nigerian fintechs with the data-driven strategies they need to acquire new customers, retain existing ones, and achieve long-term growth