Deal with the Devil: Apple in Discussions with China’s Baidu for iPhone AI

Apple is in preliminary discussions with Chinese tech giant Baidu to potentially use its generative AI technology in Apple devices sold in China, according to a report by thethat as the race to integrate AI into consumer electronics heats up, Apple has been exploring various options to enhance its AI capabilities. The iPhone maker haswith companies such as Google and OpenAI about utilizing their technology to power mobile features.

China mandates that generative AI models be vetted by its cyberspace regulator before being launched to the public. Since the introduction of this rule in August, Beijing has approved more than 40 generative AI models, including Baidu’s Ernie Bot. No models developed by foreign companies have been approved yet, and it remains unclear if any have sought government approval.

Apple’s interest in partnering with a Chinese AI provider comes as the company faces increasing competition from homegrown rivals, such as Huawei Technologies, in its biggest overseas market. In the first six weeks of 2024, Apple’s iPhone sales in ChinaChina, recently inaugurated the company’s biggest overseas store in Shanghai.

Analysts believe that partnering with a local AI model supplier could help Apple save on compliance burdens and compete more effectively with rivals, particularly in Chinese-language AI capabilities. However, they also note that Apple will need to introduce innovative use cases and killer apps to outshine the competition.Dem Sen., Biden Co-Chair: I'd Condition Aid if Israel Goes Into RafahWyoming Bans ‘Gender-Reassignment,’ Puberty Blocking Procedures for ChildrenExclusive — Gen.

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