Liberal Party press releases and its website are showing up on the Google News tab as a source of information alongside queries about prominent current affairs searches, calling into question the technology giant’s verification of news material, according to one of Australia’s senior-most media and data experts.
Briant, who was also involved in exposing the Cambridge Analytica Facebook scandal, called on Google to be more rigorous in making sure material marked as news came from verified news organisations.“It’s too easy for those pushing persuasion and propaganda to take advantage of the high level of trust the public places in Google News – and it will only become more dangerous as campaigns can train AI to produce articles that more effectively game the system,” she said.
Its algorithm can be a deciding factor in a website’s traffic and its ability to drive revenue through advertising and subscriptions. According to web analytics company Similarweb, social media platforms such as Facebook and X have been tapering off news links since 2020. Referrals to news websites almost halved across the three years to October.
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