In the early days of networking, you had to know where a file was and what it was called to find anything. Then, in 1990, Archie, considered to be the first search engine, arrived on the scene. Five years later, AltaVista’s improved user interface wiped Archie out. Three years after that, Google arrived.
It's possible that I’m an outlier since the vast majority of my searches are research-oriented rather than attempts to buy something. But way back in 2013, the European CommissionKevin McCullar Jr. Talks Kansas Jayhawks Entering March Madness And Why NIL Is Beneficial For Student Athletes "The goals of the advertising business model do not always correspond to providing quality search to users...For this type of reason and historical experience with other media, we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of consumers."One might even wonder why there is only one internet.
This idea also applies to social networks. But how does it relate to companies like Google and Amazon? The former relies on implicit user behavior, and the latter on explicit user reactions. In other words, Google tracks your searches online, while Amazon looks at what you buy. Essentially, they're both about users getting information from each other, which still follows the pattern of increasing value as the network grows.
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