Apple’s MM1 AI Model Shows a Sleeping Giant Is Waking Up

While the tech industry went gaga for generative artificial intelligence, one giant has held back: Apple. The company has yet to introduce so much as an AI-generated emoji, and according to a New York Times report today and earlier reporting from Bloomberg, it is in preliminary talks with Google about adding the search company’s Gemini AI model to iPhones.

For instance, the engineers behind MM1 describe tricks for improving the performance of the model including increasing the resolution of images and mixing text and image data. Apple is famed for its secrecy, but it has previously shown unusual openness about AI research as it has sought to lure the talent needed to compete in the crucial technology. Saenko says it’s hard to draw too many conclusions about Apple’s plans from the research paper.

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