Audi shows off new luxury electric SUV — teases possible South African launch

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The car will be the first fully electric model made at Audi’s headquarters in Ingolstadt, Germany, after software setbacks delayed its rollout by about two years.

Audi has unveiled its delayed Q6 e-tron, seeking to restore momentum to the struggling brand with a luxury mid-size SUV as sales of electric vehicles are cooling.

“It’s a huge responsibility for us to have the ramp up and production of this car” in our wheelhouse, factory head Siegried Schmidtner told reporters Monday.Parent Volkswagen AG’s cash cow is preparing to rejuvenate its offering with a record lineup of new models after the brand started to trail rivals and fall behind in China, its biggest market.

The upheaval around the new EV platform — co-developed by Audi and Porsche — has helped rivals to a headstart.

 

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