Steps forward may have been small, but consumers are becoming more aware of sustainable fashion and how meaningful their purchases can be in creating progress for a better future. And that’s where Recover’s materials come in.
Recover’s mission is to create circular fashion for all. The material science company specializes in producing low-impact high-quality recycled cotton fiber at scale and was created out of a 75-year-old textile company in Spain with decades of experience, expertise and trade secrets to extend the use of fiber in yard spinning and textiles.
According to Mercier, there are three big issues with the fashion industry today. The first is the immense use of natural resources, the second is the waste that is generated because of the amount of use of natural resources and the third is the lack of solutions at scale to solve the use of natural resources. He explained that between 2002 and 2015, consumers bought twice as much clothing and wore each item less.
“It’s so much more fashion, much more clothing, much more garments, which generates a lot of waste,” said Mercier. “Every year you have 48 million tons of garments that are thrown away. That’s the big challenge and there’s a lot to do.”works to turn this discarded cotton fiber into usable material. The process saves materials from ending up in a landfill while also reducing water usage. For every hoodie that a brand creates through Recover, they are saving nearly 80 gallons of water.
Consumers can learn about this impact when they buy an item that was created in collaboration with Recover. Each product has a hang tag where the buyer can read the details of the environmental impact the item created with messaging that relates to day-to-day activities, like how many days of drinking water was saved. Mercier explained that this serves not only to communicateMercier said that he’s been excited to see the enthusiasm coming from the brands that Recover has collaborated with.
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