MediaTek has announced four new SoCs for the next-gen automotive cockpit, the first to leverage Nvidia ADAS hardware and software.
Last year, MediaTek announced it is collaborating with Nvidia to incorporate the AI leader’s technology into the next-gen automotive platform. Nvidia would provide the tech for ADAS, and Mediatek would provide the silicon and software for in-cabin information and entertainment. Seems like a match made in heaven, with both companies doing what they do best.
MediaTek is somewhat a new player in automotive cockpit infotainment silicon and software, going up against the leader, Qualcomm Technologies, as well as in-house designed alternatives. Since a car is becoming a smart phone on wheels, MediaTek has already established itself with its Arm-based application processor, display controllers, and 5G modems needed to enter the automotive market.
But tackling the ADAS and autonomous driving by themselves would be a monumental task; consequently partnering with Nvidia makes a lot of sense. And the collaboration is already producing results announced at this week’s Nvidia GTC event.Announced last year, the new Dimensity line of SoCs hopes to offer a full range of advanced cockpit experiences at a lower cost than many competitors.
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