Jimmy Donaldson, the popular YouTube video maker who goes by MrBeast, is set to create a game show for Amazon MGM Studios in which contestants compete for a $5 million cash prize. YouTube star MrBeast has struck a deal with Amazon MGM to produce a massive reality TV competition game show — a watershed moment for the entertainment industry that shows how online content creators with millions of followers are being sought by more traditional entertainment companies.
Known for outrageous stunts such as burying himself alive or re-creating the show “Squid Game” as a reality TV-style competition, Donaldson also has a reputation for combining his internet shows with a charitable aspect, such as rescuing 1,000 abandoned dogs or building 100 wells in Africa. Until now, however, his entertainment has not extended beyond the internet.
Donaldson has constructed his own studio for creating content in Greenville, N.C., and he will continue to operate his social media business throughout the Amazon show, according to a person familiar with his business operations.Donaldson recently told Time that his channel earns $600 million to $700 million per year . “Each video does a couple million in ad revenue, a couple million in brand deals,” he.
YouTubers who have attempted to jump from the internet to traditional Hollywood have had lackluster results. In 2010, YouTube star Lukas Cruikshank, who was the first creator to reach 1 million subscribers on the platform, released “,” based on the character Fred Figglehorn, whom he played on his channel featuring celebrities such as John Cena and Jennette McCurdy. The movie bombed with a rare 0 percent rating on Rotten Tomatoes and universally negative reviews.
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