Apple may hire Google to build Gemini AI engine into next-generation iPhone

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Apple possibly partnering with Google on AI feature as iPhone maker works on developing new operating system.

The next batch of Apple iPhones could feature an artificial intelligence upgrade that comes from search engine giant Google. Apple is exploring a deal with Google that would allow Google to build its Gemini AI engine into Apple's iPhones, Bloomberg reported on Monday. Apple and Google have not confirmed a deal. Neither company immediately responded to a request for comment Monday. Wall Street analysts said the potential deal would help both companies in different ways.

Analysts said the talks with Google is an attempt to beef up the new system. If reached, the Apple-Google deal would give Apple access to Google's Gemini AI app, Bloomberg reported, citing anonymous sources. 'We believe the company is looking to upgrade Siri, augment the App Store for AI developers and foster edge processing on its devices for faster, secure experiences,' Melius Research analysts said. But Google's Gemini has hit a rough patch since it was rebranded last month.

 

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